Olivia Jade Giannulli is back on campus — this time on her own terms. In mid-September 2026 the 26-year-old influencer starred in Reformation’s fall “Good Sport” campaign, a deliberately collegiate collection that leans hard into jokes about the 2019 college admissions scandal that once defined her public image.
The standout image shows Jade posing topless against a wood-paneled wall, covering her chest with a glossy red clutch while wearing only low-rise gray trousers, a slim black belt, and a watch. The shot is both fashion and provocation.
The “College” Crewneck and the Joke
Central to the campaign is a limited-edition gray crewneck sweatshirt printed simply with the word “College.” Reformation’s own copy called it “a crew that suits her better than the other kind” and said the brand “brought her back to campus for a lesson in dressing for sport.” The references to Operation Varsity Blues are impossible to miss.
Jade’s parents, Lori Loughlin and Mossimo Giannulli, were high-profile defendants in the 2019 scandal after paying to secure their daughters’ admission to USC as purported rowing recruits. Jade herself dropped out after the story broke. Seven years later, the campaign treats the episode as material for self-aware fashion marketing.
Charity Angle
One hundred percent of net proceeds from the limited-edition College Crew go to YES Scholars, a nonprofit that supports high-potential students from under-resourced communities in Los Angeles, New York City, and rural Appalachian North Carolina. The brand positioned the partnership as both a style moment and a redirection of attention toward actual college access.
Why the Topless Shot Matters
The topless image is a clear departure from the rest of the preppy campaign looks — oversized sweaters, tailored pants, knee-high boots. By pairing the most revealing frame with the most loaded branding, Reformation and Jade turned a potential liability into controlled narrative. U.S. coverage focused almost equally on the scandal joke and the body-baring photo.
At 26, Jade has spent years rebuilding a public identity beyond the Varsity Blues headlines. The Reformation campaign is the most explicit example yet of her willingness to own the story rather than run from it.
FAQs
What is the Reformation campaign called?
Good Sport, the brand’s fall 2026 collection starring Olivia Jade.
What is the most talked-about image?
Jade posing topless while covering her chest with a red clutch, wearing only low-rise gray trousers.
What does the “College” sweatshirt refer to?
It is a direct, tongue-in-cheek reference to the 2019 college admissions scandal involving her family.
Where do the proceeds go?
100% of net proceeds from the limited-edition College Crew benefit YES Scholars, a nonprofit focused on college access for under-resourced students.
When did the campaign launch?
September 16, 2026.
Author: Shivam Das
