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Tate McRae topless TATE 01 campaign
— OK! (@OKMagazine) Oct 2, 2026
Tate McRae just launched her first fragrance the only way that makes sense for a pop star who built a career on movement and skin: topless in a pool, wet hair, minimal makeup, black shorts, and nothing else.
The campaign for TATE 01, her debut scent, dropped on October 1 and was shot by Mario Sorrenti. In the key images McRae stands in a beachfront pool covering her chest with her arms, staring straight at the camera. The look is deliberately simple — no heavy glam, no complicated set, just water, skin and the bottle.
The Campaign That Announced the Brand
McRae captioned the Instagram post simply: “Tate 01 my debut fragrance is out now. Shot by the incredible @mario_sorrenti.” A second frame shows her smiling while holding the bottle, calling it “My baby my bottle.”
Additional frames and video from the campaign move between the pool, the beach and a white coastal house. In one sequence she appears topless again in denim shorts. Other looks include a black one-piece, a little black dress and a black bikini. The overall mood is second-skin and intimate rather than theatrical.
What TATE 01 Actually Is
The fragrance is positioned as a “second skin” scent — light enough to feel personal, designed to get stronger with body heat. Notes open with sparkling bergamot and clary sage, move into white florals, and settle into warm amber, tonka bean, sandalwood and soft woods. McRae has said she wears it on her hair, chest and wrists and that it stays with her through the night.
It was created with Scent Beauty and master perfumers Adriana Medina and Antoine Maisondieu. The bottle is available now on her brand site in sizes from 10 ml to 100 ml, with Ulta Beauty rollout scheduled for mid-to-late October.
Why the Topless Choice Matters
McRae is 23 and already operating at the intersection of pop, dance and fashion. Choosing a Mario Sorrenti-shot, largely nude pool campaign for a first fragrance is a clear statement: she is not soft-launching a safe celebrity scent. She is treating the brand the same way she treats a stage performance — physical, direct, and hard to look away from.
The images also fit a larger 2026 pattern of young female stars using high-fashion nude or near-nude photography to mark career pivots. McRae’s version is cleaner and more commercial than pure editorial shock, but it still refuses to hide the body that has always been part of her public identity.
Where It Lands
TATE 01 is live. The campaign images are already circulating. For a first fragrance, the combination of a major photographer, a topless pool set and a deliberately intimate scent brief is as strong a launch signal as any pop star has sent this year.
Quick Facts
- Campaign: TATE 01 debut fragrance, shot by Mario Sorrenti
- Key look: Topless in a beachfront pool, black shorts, wet hair, minimal makeup
- Scent profile: “Second skin” — bergamot, white florals, amber, tonka, woods
- Availability: Live on brand site; Ulta Beauty online and stores later in October
What U.S. Fans Are Searching
Queries like “Tate McRae nude perfume campaign,” “TATE 01 Mario Sorrenti,” and “Tate McRae topless pool” are classic Discover and News-adjacent searches: visual, timely, and tied to a product drop. The Mario Sorrenti campaign shot in St. Barts deliberately channels 1990s supermodel softness — wet hair, minimal makeup, second-skin fragrance positioning — which is why the topless pool frames are doing the work of both editorial and ad creative at once.
Ulta Beauty’s mid-to-late October rollout means the story has legs beyond the October 1 launch day. For SEO, that creates a window where “Tate McRae fragrance” and “TATE 01 review” intent will keep rising as bottles ship.
Official campaign film:
Sources & Further Reading
- People: Tate McRae launches TATE 01 exclusive
- OK Magazine: Tate McRae topless perfume campaign photos
- Official TATE 01 store
Photo via @hear_and_there_ · Hosted on Vervado CDN
Photo via @hear_and_there_ · Hosted on Vervado CDN
Photo via @hear_and_there_ · Hosted on Vervado CDN
Photo via @itaitrop26 · Hosted on Vervado CDN
Tate McRae TATE 01 Fragrance: Campaign Details Americans Are Searching
TATE 01 is Tate McRae’s debut fragrance, shot by photographer Mario Sorrenti with a deliberate 1990s supermodel aesthetic. Campaign frames include poolside topless looks, black bikini and one-piece moments, and close-ups with the bottle — the same assets driving searches for “Tate McRae nude perfume,” “Tate McRae topless campaign,” and “TATE 01 Mario Sorrenti.”
Where to buy TATE 01 in the United States
Launch inventory is sold at tatebytm.com. Ulta Beauty is scheduled for online expansion mid-October 2026 and stores later the same month. Price points reported in coverage range from trial sizes near $30 up to full bottles around $82.
Quick answers for Google and voice search
- Is Tate McRae topless in the TATE 01 campaign? Yes — selected pool and denim-shorts frames are topless.
- Who photographed TATE 01? Mario Sorrenti.
- What notes are in TATE 01? Bergamot and clary sage opening, white florals, amber, tonka, sandalwood and soft woods.
Tate McRae’s TATE 01: fragrance campaign as soft-power celebrity media
Tate McRae’s debut fragrance, TATE 01, arrived with a Mario Sorrenti campaign designed to look like a 1990s supermodel memory: water, skin, minimal styling, and confidence that does not beg the camera. The topless pool frames are the ones that travel in search because they sit on the line between beauty advertising and celebrity nude curiosity — exactly the line American Discover feeds reward when the subject is a current pop star.
Product details matter for commercial intent. Coverage has described a second-skin scent built with Givaudan perfumers, opening in bergamot and clary sage, moving through white florals, and settling into amber, tonka, sandalwood, and soft woods. Launch distribution centered on tatebytm.com, with Ulta Beauty expansion on a staged October timetable for online and stores. That is the “where can I buy it” answer U.S. shoppers actually want under the photo curiosity.
McRae’s broader brand strategy is visible here. Music builds the audience. Fashion and beauty convert attention into margin. A fragrance is one of the oldest celebrity plays in the American entertainment economy, updated for a generation that meets stars through TikTok choreography instead of magazine covers first. Sorrenti’s involvement signals seriousness to fashion media; the topless frames signal shareability to everyone else.
If you arrived from a query like “Tate McRae topless perfume,” you are not alone, and you are not outside the campaign’s design. The images were meant to be discussed. The useful page names the photographer, the product, the purchase path, and the aesthetic reference points without pretending the topless choice was accidental.
FAQs
Did Tate McRae really go topless for her perfume campaign?
Yes. The campaign images show her topless in a pool, covering her chest with her arms, and in additional frames wearing only shorts.
Who photographed the TATE 01 campaign?
Mario Sorrenti.
What is TATE 01?
McRae’s first fragrance, created with Scent Beauty. It is designed as a light, second-skin scent that intensifies with body heat.
Where can you buy it?
It is available now on her brand website, with Ulta Beauty distribution beginning later in October 2026.
Author: It launched at tatebytm.com, with Ulta Beauty online and stores following on the announced October 2026 timetable. Author: Shivam Das It launched at tatebytm.com, with Ulta Beauty online and stores following on the announced October 2026 timetable.Is TATE 01 only sold online?
Is TATE 01 only sold online?
Author: Shivam Das · Senior entertainment desk · Updated for U.S. readers searching Tate McRae TATE 01 topless campaign and Mario Sorrenti.
TATE 01 campaign — visual SEO notes
Pages that rank for “Tate McRae topless perfume” usually combine the Mario Sorrenti credit, the pool/St. Barts setting, the TATE 01 product name, and a clear U.S. purchase path (tatebytm.com → Ulta). This article is built around those entities on purpose.
